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Much of the information we have to remember in modern life is presented dryly using printed words or in a straight forward lecture format. Our brains do not easily encode information from either method. However, add mnemonics, vivid imagery and strong emotions (like laughing your ass off) and presto, you get rich retention of both information and the structure of the information. And because the images are vivid and the emotions strong, the message is easy to recall when you need it.
Otherwise, just watch so you'll laugh your ass off.
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